By BA Staff
It’s known the world over that how well you treat and serve customers will define your business’ long term success. In fact, great customer service leads to better customer loyalty, higher revenue, lower costs, and longevity. But if you have to focus on the customer and become a service-oriented entity, it’s not merely enough to attain an industry standard – you have to strive for service excellence and go beyond your customer’s expectations.
An important but sometimes neglected aspect of service quality is integrity. Some entities, although attain passable grades in terms of good service relating to speed and quick turnarounds, lack that good, old integrity – and in many cases this is what takes customer experience from good to great. As they say – most entities provide good customer service, but customers keep coming back to the ones that go beyond to provide service excellence.
Built on the back of Mr Chauhan who has an institutional memory of this family enterprise of over 41 years and counting, King Cobbler is a shoe repair and component distributer with physical stores in Doornfontein and on 44 Stanley, Auckland Park.
With a business model premised on ultimate customer satisfaction and good-old integrity the entity’s Doornfontein branch is a production and retail space for their custom-made premium leather goods. Essentially, they produce anything ranging from belts, bags (including handbags), and shoes. Further, King Cobbler’s highly skilled team repairs almost all leather goods – including bags, belts, shoes, leather & suede sneakers, and boots. Customers are able to salvage their favourite items by letting King Cobbler’s skilled team, with craftsmanship of the highest kind, bring them back to life. This is where their service becomes of great importance. The capability to bring items of sentimental value back to life. It is important to also note that most of their creations are handmade and their belts range in particular – in its entirety – is hand-stitched.
As stockers of a wide range of Shoe Components (ranging from TR(Rubber), PVC & PU (Polyurethane) unit Soles, Heels, Soling Sheets, Eva Sheeting, Trimmings, Glues, Leather Care Products, Leather Dyes, Clothing Dyes, Cottons, Feather Wool, Wax Threads, Jacaranda Nylon, and Crystal Nylon) they are able to give customers factory finish products with the ability to customize and/or recreate products. This has made them ideal partners for fashion designers especially in the leather goods realm. They have over the years brought designers’ and a number of brands’ visions to life.
A service like the one King Cobbler provides is essential for many reasons: salvaging shoes or other sentimental value items can free up money for larger goals, like buying property or a car. Pure thrift isn’t the only reason to repair instead of buying, though. Comfort is another; if you’ve got a pair of shoes that fit – like a glove… – or that make you feel like a million Rands, then think about repairing them instead of hoping that the replacement will look and feel just as good. Repairing your shoes is also environmentally-friendly. So, aside from customer benefits, shoe repairs are also beneficial for the environment as they reduce waste compared to disposing shoes, which are certainly not biodegradable. Shoes are very difficult to recycle because they’re often made of different materials and pieces. So good maintenance and repairs are probably the more responsible things to do, especially if you’re environmentally conscience and care about the next generations – which we all should. Repair, don’t replace and if the shoe fits, get it fixed. A lot of times, repaired items really feel better than new.
For sneaker heads who are into customising their silhouettes, King Cobbler should be your ultimate partner in design. They really got amazing creations and other dope things going on in their operations that could do your footwear’s aesthetic appeal a world of good. And we’ve experienced it ourselves, service excellence is their middle name. As stated, they have another branch on the ever-so evolving 44 stanley. Should you wish to enquire more about their dope services hit them up on Kingcobbler@gmail.com or on 0110228197 or better yet walk into their dope store on 44. Remember, if the shoe fits, get it fixed!