By BA Staff
Known as Nike GO FlyEase, the innovative silliouette is a paradigm shifter of note. Of the shoe, Nike has stated: It’s intuitive — easy on, easy off — and evidence of how design, innovation and engineering can meet to answer an ambitious North Star: the creation of a hands-free shoe.
Behind the colourway’s smooth motion is a bi-stable hinge that enables the shoe to be secure in fully open and fully closed states. This intriguing duality is said to allow another signature detail: the Nike GO FlyEase tensioner. The tensioner’s unique flexibility super-charges an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as basis for accessible and empowering design.
As one of the world’s leading shoe innovator, Nike’s highly sophisticated, accessible solutions, like those in Nike GO FlyEase, are emblematic of the “better is temporary” mentality that drives Nike FlyEase technology. Since its debut, the technologies have been employed in numerous footwear styles across basketball, running and sportswear. Each successive design balances the rigor of FlyEase criteria with unwavering performance standards. In the Nike GO FlyEase, this translates to serving the broadest range of active lifestyles possible — “whether the wearer is champion fencer Bebe Vio, a student racing to class or a parent with their hands full.”
“Usually I spend so much time to get in my shoes,” says the 23-year-old Vio. “With the Nike GO FlyEase, I just need to put my feet in and jump on it. The shoes are a new kind of technology, not only for adaptive athletes but for everyone’s real life.”
The Nike GO FlyEase is available initially via invite for select Nike Members, with broader consumer availability planned for later this year.
The inspiration behind the design is said to a now 24-year-old man – Michael Walzer who was born prematurely with underdeveloped lungs that subsequently led to cerebral palsy—a permanent movement disorder that has made any learning curve that much steeper, especially when striving for self-sufficiency and individuality.
Apparently, and in and admirably forward looking state, back in summer of 2012 –when he was 16 and still a junior in high school, but already thinking and planning ahead for the college years, Matthew Walzer decided to write the following to Nike:
“My dream is to go to the college of my choice without having to worry about someone coming to tie my shoes every day. I’ve worn Nike basketball shoes all my life. I can only wear this type of shoe, because I need ankle support to walk. At 16 years old, I am able to completely dress myself, but my parents still have to tie my shoes. As a teenager who is striving to become totally self-sufficient, I find this extremely frustrating and, at times, embarrassing.”
Nike reacted – With Walzer as the inspiration behind it, the shoe innovator came out with the Nike FlyEase. This was a sneaker design made specifically for people who have difficulty putting on their shoes. However, it didn’t stop there as one thing led to the other and this particular design evolved into this paradigm shifting marvel that is Nike Go FlyEase. All hail the power of innovation!